DIGITAL PRINT - THE FINAL PIECE OF THE JIGSAW

Although Purbrooks have deservedly gained a reputation for high quality litho printing, the litho process does not always suit every project. If a print run is particularly short, it may be more cost-effective to produce a job digitally. There should be no compromise to the finished look of the job.
There are many benefits to digital printing:
• Proofs can be supplied, produced on the finished material (which would be prohibitively expensive on a litho press).
• Turnaround time can be quicker.
• The option exists to produce only a few advance copies of a project if the artwork has not been finalised.
• Variable data can be incorporated in the printed literature. This opens up new promotional (personalisation, i.e. names, photos, special dates, QR and barcodes, etc.) and transactional (such as personalisation with billing information, with data in graphic forms, i.e. pie charts, bar charts, etc.)

The downsides are that:
• Digital printing becomes expensive on longer runs.
• Spot colours can normally only be represented out of 4 colour process (CMYK).
• Metallic inks cannot be used.
• Finishing processes that involve heat, such as gold foil blocking, cannot be used.

Reproduced and based on an article by kind permission of Martin Stern
Purbrooks.
Gresham Way, Wimbledon Park
London SW19 8ED
T: 020 8944 3200 F: 020 8944 3237
e: martin@purbrooks.co.uk
w: www.purbrooks.co.uk